![]() ![]() ![]() In other words, the real bottleneck is finding a way to get the most people to see your content." Distribution is the hard part though-and it's the part that matters most. ![]() With that said, it's easy to create high-quality content if you know what you're talking about. The point of content marketing is to create content and distribute it as much as possible so that you get the audience you're looking for. "Basically, content isn't the asset," Sarria explained. As freelance writers, we're so caught up in creating awesome communications for our clients, it can be hard to muster up leftover brain energy and funnel it into our own sites.īut his second reason, arguably his strongest, is that blog post production really isn't the main reason a blog grows your business-it's the blog's audience. He knows that consistency is important and that he'd probably have a larger audience if blogged once or twice per week, but he just doesn't.Īnd you know what? I totally get him. So I reached out and asked three fellow freelancers, all of whom I consider successful at their craft, about their different philosophies on the personal blog.ĭanavir Sarria, the brains behind Copy Monk, has a blog-but he doesn't hold himself to a strict publication schedule. But it definitely got me thinking: why do other freelance writers run personal blogs-especially if they can get bylines on some really popular industry publications that will generate lots of leads for them? It didn't take long for me to decide that running a blog fit into my long-term business goals, and that not having one would probably be a detriment to those goals. If I could get booked solid without it, why should I continue? So I started wondering: was all the time I was spending on my blog-coming up with content and publishing a new post every single week (even recording videos)-actually worthwhile? After all, creating all that content takes a ton of time and effort. But the thing that floored me was how well she was able to market herself without a blog of her own and still manage to keep clients coming in her door. Basically, she was my (friendly) competition. We even had a handful of the same clients and targeted the same industry with our services. As a writer who makes a living selling her services online, I always assumed I had to market myself via written word in any way possible -especially on my own website.īut a few months ago, I was interviewing one of my fellow freelance writers for a story-and when I asked for a URL of one to link back to her website, she didn't have one. ![]()
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